WhatsApp Business App | WhatsApp Business API | |
Use case | Manually send outgoing message & answer the incoming message from a single phone number | Proactively send notification at scale Answer incoming question with automation or/and with live agents (with Bot integrations) |
Scale | Few Hundreds | Thousands to Million (depending on the messaging limit) |
Setup time | Immediate | 5-7 days (with complete prerequisites) |
Key Features | Profile, Catalog, Groups, quick replies, labels, Automated messages, QR code, Short links | Profile, QR code, Short links, Rich messaging (Media, documents, buttons), third party integrations (CRM, Customer service platform, Bots etc.) |
Limitations | Manual sending messages besides automated greeting & Away message No Green badge | System capacity limit on messages per hour Paid template required to initiate the message to customers out 24 hour window Opt-in required for business initiated messages |
Policy | No bulk messaging | No Promotional notification No bulk messaging |
Access | Download from App store Free messaging | Integrate with Authorized WhatsApp Business Solution provider |
Comparison between WA Business App vs WA Business API Print
Modified on: Thu, 24 Jun, 2021 at 10:11 PM
Did you find it helpful? Yes No
Send feedbackSorry we couldn't be helpful. Help us improve this article with your feedback.