Analytics are multi dimensional fields that use predictive, prescriptive models and machine learning algorithms to find meaningful patterns from the recorded data. They enable you real time insights to take fact based decisions that are driven by data. We’ve enhanced the old version to create a new advanced version that’s visually pleasant and fetches data faster in a user friendly interface.

How can I view the analytics on the application?

When we say, we’ve come up with advanced version, we mean it. In the previous version of the application you could access data only for the last 3 months. In the advanced version of the application you can view data for the last 6 months.

  • The data is reloaded on an hourly basis. The consolidated data will be shown for a month. 

  • The data for the last 6 months can be filtered only for the max cap of one month. For e.g, you can view the last 6 months data that’s split in time lapse of 1 month. Let’s say the current month is July, then you can view data from January to February, February to March and so on.

  • You can also define a custom range. Let’s say you want to view the data for the last 20 days, you can define the date range for the same.

  • The data will be counted one hour from the time you trigger the SMSs

This represents the overall SMS Sent from the Alerts application for the past month. This feature can be filtered based on the five filters that are described further below, in the “Filter” section. 

In this section you can view the SMS that are sent and the SMS that are delivered. The analytics are represented in both the graphical and the table formats, so that you can switch to the most convenient version.

To begin with, to access the Overall SMS counts, follow the steps below:

  1. Click on the “Analytics”> “SMS Analytics” option from the main menu on the left side. 

  2. You can find a graphical representation of the counts in the image below. To switch the view to tabular columns, click on the  icon.

Note: To view the analytics in the graphical format, hover on the day you’d want to view the insights for and you can see both SMS sent and delivered defined in alt tags (shown in the image below)



Filters

If your business uses large volumes of SMS and need specific data, then you can filter them based on the following parameters. By default, one month data will be shown and the data is updated every hour.

  1. Date and Time: Based on the date and time, you can filter data for today, yesterday, last 7 days, last 30 days. You can also filter as per the custom range from the calendar as shown in the image below:

  1. Sender ID: Incase your account has multiple sender IDs then you can filter the search as per the sender ID the message is sent from.

  2. Campaign: Based on the campaign name that you specify while triggering the SMS, you can filter the search.

  3. Average Delivery Time: Every SMS is sent in a specific time lapse. You can filter the search based on the delivery time of the SMS. The minimum time starts from 0 seconds and the maximum threshold for search is over 60 seconds (shown in the image below)

  1. Number of Units: When an SMS exceeds 160 characters, then it is considered to be sent in two units. Similarly the number of units, depending on the characters included in the SMS. You can filter the SMS upto 20 units to get the analytics.

Full Range Status: You can also view the full range status for a day in the pie graph to know about more statuses of the message delivery like DND Number, Duplicate etc., (shown in the image below)

Credit Usage Details: You can also view the credit usage details on the top right corner of the page.

Export Summary:  You can export the report summary by clicking on the icon.

Senderwise report

You also get senderwise reports of the SMS campaigns triggered. To view the Sender Wise report, follow the steps below:

  1. From the main menu, click on Analytics > Senderwise report.

  2. A page opens. You can view the following details of the SMS:

  3. Date sent

  4. Sender details

  5. Total units

  6. Total SMS sent

  7. Delivered

  8. Delivered in 60 seconds

  9. Failed SMS

  10. DND

  11. DLR

  12. DLR in 60 seconds

  13. NO DLR

  14. Refund

  15. Credits

  16. Delivered credits

Campaign wise report

Campaign wise report, as the name suggests, gives you insights according to the campaign launched. To access the report, follow the steps below:

  1. From Main menu, click on Analytics > Campaign wise reports

  2. The following details can be found:

  3. Date sent

  4. Sender details

  5. Total units

  6. Total SMS sent

  7. Delivered

  8. Delivered in 60 seconds

  9. Failed SMS

  10. DND

  11. DLR

  12. DLR in 60 seconds

  13. NO DLR

  14. Refund

  15. Credits

  16. Delivered credits