Alerts & Promo Messaging Applications
Alerts/ Transactional Messaging allows you to send messages on any important activity or transaction carried out by the user. These involve zero promotional activities and contain important information on the transactions made by the user. Promotional Messaging involves sending promotional marketing campaigns that the business aims to promote. These messages do not contain any transactional information and the delivery of the messages is constrained by the telecom authorities based on the user preference to receive them.
Note: Customers can register for DND (Do Not Disturb) and choose to NOT receive promotional content. According to guidelines, no telecom service provider can send promotional messages to DND numbers. |
The following table enables you to understand the usability differences between transactional and promotional messaging.
Variable | Alerts/Transactional | Promotional |
Sender ID | Sender ID has to be created as 6 alphabetic characters only and categorized for various campaigns upon approval as per DLT registration | Sender ID has to be created as 6 numeric characters only and categorized for various campaigns upon approval as per DLT registration |
DND Numbers | Can send messages to DND Numbers on the application due to the nature of the content | Cannot send messages to DND numbers to maintain regulatory compliance. |
OTP Gateway | OTP Gateway requests can be initiated and used | OTP gateway requests can be sent but SMSes are not delivered, due to the nature of the content |
Delivery Time | Round the clock delivery available for transactional services | Promotional messages can be sent only between 9 AM to 9 PM |