Alerts & Promo Messaging Applications
Alerts/ Transactional Messaging allows you to send messages on any important activity or transaction carried out by the user. These involve zero promotional activities and contain important information on the transactions made by the user. Promotional Messaging involves sending promotional marketing campaigns that the business aims to promote. These messages do not contain any transactional information and the delivery of the messages is constrained by the telecom authorities based on the user preference to receive them.
Note: Customers can register for DND (Do Not Disturb) and choose to NOT receive promotional content. According to guidelines, no telecom service provider can send promotional messages to DND numbers.
The following table enables you to understand the usability differences between the transactional and promotional messaging.
Sender ID can be created and categorized for various campaigns upon approval
Sender ID creation is not mandatory and if created cannot be categorized.
Template can be created for a Sender ID
Template format cannot be created
Can send messages to DND Numbers on application due to the nature of content
Cannot send messages to DND numbers to maintain regulatory compliance
OTP Gateway requests can be initiated and used
OTP gateway requests can be sent but SMSes are not delivered, due to the nature of content
Round the clock delivery available for transactional services
Promotional messages can be sent only between 9 AM to 9 PM