Transactional messages alert you on a recent transaction. For ex: Withdrawal of cash, card-swiping etc., Promotional messages are sent to promote an event or a marketing campaign like offers and discounts, promo codes etc.,
| Transactional SMS | Promotional SMS |
| 6 alphabetic characters Sender ID | 6 numeric characters Sender ID |
| Can be delivered 24/7 | Can be delivered only between 9 AM to 9 PM |
| Can be delivered to all the numbers | You can not send promotional SMS to DND (Do not disturb) numbers |
| Ex. Dear customer your account balance is Rs 55555. Regards. ABC Bank. | Ex. Now get 4.5% interest on all your fixed deposit. Regards. ABC Bank. |